Katrina Kaif has been roped in as the new ambassador for the
Spice Group, which includes Spice Telecom, Spice Mobile Phones, Spice BPO's and
other ventures of the group. The model cum actress, will be seen endorsing the
group's products beginning next year. Priyanka Chopra has been the brand
ambassador of the brand since its launch, and the first TVC with her was
launched in 2006. Spice's contract with Chopra ends in December this year.
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